![]() It sure takes a lot to bite into digital game sales, but the rewards are potentially lucrative. The company didn’t comment on why the store is closing, but you’d imagine that it didn’t go as well as Razer had hoped. Razer’s offering tied into its gamer credit (virtual currency) strategy to incentivize its customers to buy hardware and digital content with the promise of discounts. The Razer Game Store launched worldwide in April 2018 with the aim of taking a slice of a game sales business that is dominated by Steam. After less than a year, the company announced it will close its digital game store at the end of this month “as part of realignment plans.” Razer is one of the dominant brands in gaming when it comes to buying equipment to play, but one of its biggest efforts to own a larger slice of digital spending hasn’t gone according to plan.
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